While Bleep! is obviously anti-cursing, there are words out there that are just as bad as cursing that Bleep! combats: insults. One day when I was speaking at a school, I was sitting with the students as the principal made some announcements, and two girls were picking on a third. I happen to sort of know the two girls involved, and I know for a fact that neither one would ever say a serious curse word. However, they didn't flinch from calling another girl names.
What I'm trying to say by this is that insults can be just as bad as the "real" bad words, and they too should be avoided at all costs. Using insults hurt other people; using bad words can hurt both you and others. Is it worth it to use either?
As I gave my speech about Bleep! at the school I mentioned above, I mentioned this concept and stared straight at the two girls I heard. Did they understand what I was trying to tell them? I don't know. But I certainly hope they did.